Reduce content
Probably one of the most difficult things to convince people who are creating web pages is to reduce the amount of content within a page and use other sub pages to display the pertinent information. Most people feel that if the person doesn't see everything including the kitchen sink on the front page, then they won't click through to view the other pages. This couldn't be further from the truth. How many of you have been to Disney Land and wished that a ride had only one room? You go in you get scared, and then you leave. Not likely many. Understand if there is one common denominator in mankind, it is that we love to explore. More pages mean more things to look at. Sub pages can also allow you to create different color schemes to better inform the user where they are. Long story short, reduce the content in the same fashion you write paragraphs of information. One topic per unit.
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