Find the search terms your customers are using
What you would type into Google to find your product may be significantly different from what your customers (or potential customers) would search for. You can check which search terms have the highest number of searches by using*Google’s AdWords keyword tool. But again – take that data with a pinch of salt, it’s impossible to say how accurate it is. Also, when you check keyword search volumes, it’s best to make sure you check “Exact match” instead of “Broad match” (the default).
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