Some of the most popular social applications are: Facebook, YouTube, Twitter, LinkedIn, StumbleUpon, FourSquare and social mobile apps. But there are others that can provide more effective connections with people a brand is trying to engage depending on their content discovery, consumption and even sharing preferences.
For example: Flickr, SlideShare, Delicious and niche social networks powered by Ning.com have created some formidable connections with influencers leading to media coverage, new hires and new business.
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