This pertains to online buyer behavior. Browsers usually click the top ranking sites for their desired queries. Once they’ve been redirected to the link, they take little time to read the text. In fact, when they see long text blocks, their first instinct is to hit back.
This is where the balance comes in handy. Good SEO will get you to the top of the rankings. But, if the site relied on huge blocks of text to get there, then it probably won’t convert into a sale.
The key here is to be more visual than textual. Craft a page design that’s appealing to the eye with minimal—but compelling—amounts of ad copy.
Of course, none of this is full-proof. You have to study your target market’s behavior to develop the best internet marketing strategy for your business. Try it out!
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